In 2026, Berklee launched their new brand and visual identity, a system designed to showcase Berklee and the individual schools and campuses that define them. The evolution of the brand represented more than a year and a half of work by Moth Design, shaped by surveys, focus groups, workshops, and conversations. As creative director, I worked closely with the agency and Berklee’s senior leadership to create designs using the new look-and-feel, and to roll out campus-wide marketing initiatives, apparel, signage, social campaigns, and print materials. Design: Moth

Role
Creative direction & lead design

Type
Digital initatives
Product & apparel design
Social campaigns
Print collateral
Editorial design