Career Jam 2025
Career Jam is Berklee College of Music’s signature industry event, where students attend workshops, panels, and masterclasses led by music industry experts. I worked closely with senior leadership to shape the event's visual identity—something bold, fresh, and a little dreamy. Photos by Kelly Davidson.
Role
Creative direction & lead design
Type
Brand identity
Editorial design
Print collateral
Digital design
Social media campaign
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Brand System
The event's identity needed to feel fresh, and evoke a music festival atmosphere. I referenced the signature orange from the event's past branding, while introducing new shades of purple and neon green in a pixelated, noise-y wash to create a vibrant energy.
Across all materials, we kept the images of actual students performing at the forefront, but with just enough bright color to contribute to the overall festival atmosphere.
Career Jam is Berklee College of Music’s signature industry event, where students attend workshops, panels, and masterclasses led by music industry experts. I worked closely with senior leadership to shape the event's visual identity—something bold, fresh, and a little dreamy. Photos by Kelly Davidson.
Role
Creative direction & lead design
Type
Brand identity
Editorial design
Print collateral
Digital design
Social media campaign
Creative direction & lead design
Type
Brand identity
Editorial design
Print collateral
Digital design
Social media campaign
Brand System
The event's identity needed to feel fresh, and evoke a music festival atmosphere. I referenced the signature orange from the event's past branding, while introducing new shades of purple and neon green in a pixelated, noise-y wash to create a vibrant energy.
Across all materials, we kept the images of actual students performing at the forefront, but with just enough bright color to contribute to the overall festival atmosphere.
Vanessa Rossi Design Copyright 2025