Dream Louder at Berklee

I led the concepting, art direction, and photoshoot for the 2025 Dream Louder enrollment marketing campaign for Berklee College of Music.  Incorporating survey results and feedback, I developed the creative concept and produced assets for a cross-channel campaign. Deliverables included assets for social media, paid search, email headers, landing page headers, and other placements. Photos by Kelly Davidson, graphic design by Min Lee, animations by Pamela Hersch.

Role
Creative director, art director

Type
Social media campaign
Email campaign
Photo production
Illustration/animation

The concept focused on joyful, colorful photography of current students with their instruments, bringing a playful energy to the campaign, which increased awareness of Berklee's undergraduate programs and generated qualified leads.

Campaign calls-to-action included evergreen, event-based, and announcement-based messaging.