Dream Louder at Berklee

As creative director, I led the concepting, art direction, and photoshoot for the 2025 Dream Louder marketing campaign for Berklee College of Music.  Incorporating survey results and feedback, I developed the creative concept and produced assets for a cross-channel campaign. Deliverables included assets for social media, paid search, email headers, landing page headers, and other placements. The campaign calls-to-action included evergreen, event-based, and announcement-based messaging. Photos by Kelly Davidson, graphic design by Min Lee, animations by Pamela Hersch.

Role
Creative director, art director

Type
Social media campaign
Photo production
Illustration/animation
Print materials

The concept focused on joyful, colorful photography of current students with their instruments, bringing a playful energy to the campaign, which increased awareness of Berklee's undergraduate programs and generated qualified leads.